Premature scaling? It happens to lots of guys ...er, start-ups (that fail!)
"Number one cause of failure for a start-up? Survey says!?!" *DING* "Prematurely scaling the app!" So, why are you wasting resources scaling something that you aren't yet sure people will use (or how they will use it?)
"...the team’s research found that of the 90 percent of startups that fail, 70 percent scaled prematurely, which had a sometimes subtle and sometimes dramatic effect on the success (or lack thereof) of their business. Self-destruction and not competition is the bane of most startups, it seems."
Read More: What Kills Startups? Blackbox Releases Report/App To Help Founders Avoid The Deadpool